Marketing
 Objective Setting
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Setting measureable, achievable objectives.
Probably the biggest reason most objectives aren’t met is that no one understood them or how to measure them in the first place. How do you measure becoming a “world class” this or a “state-of-the-art that?” Achieve a 15% gain in advertising inquiries is an objective. Increase awareness of such and so product by 25% among manufacturing engineers is a good objective.
How do you accomplish such things? Well, that’s a strategy. The objective is a simply stated, achievable goal that helps direct spending and personal priorities throughout the year. If the objectives are the right ones, and the plan stays focused on the objectives — well, get ready for the bonus check. Contact us. We like to be seen with successful people. |
