Marketing
 Market Restlessness Surveys
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Behavior change creates profits. Be there when it happens.
How many buyers are likely to switch brands next year and why. Distributor unhappiness, product problems, better technologies — what factors will lead to change? Are you managing products people might be moving toward?
Some of these dynamics can be measured and predicted. Use them to target your marketing and marketing communications effort. Press hard where change is most likely, study hard where reasons for change are unclear. We can help. Contact us. |
