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Effective market segmentation can boost your profits almost immediately.

The trick is to achieve valid segments and develop an appropriate message for them. Segments must have attractive size and growth characteristics, segments should have long-term profit potential, segments should coincide with your established company objectives and resources. Market segmentation is widely viewed as a consumer marketing tactic, but its power for business to business marketing is dramatic and undeniable.

Powerful marketing plans, even if you're selling a “commodity” product, start with good market segmentation. We can help. Contact us.

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